The Maldon Mud Race is one of the most unusual events in the UK, attracting world wide media attention each year.
Being so unusual, the Maldon Mud Race attracts coverage at local, national and global levels, so needed a website that would be capable of performing without getting stuck in the mud.
To enter the race a paper application form still had to be completed. It was therefore vital with the new website that people could easily and quickly enter online.
To empahsive the quirkiness of the event an eye catching and engaging design was especially important for this website. We utilised a video of the race taken by a recent competitor on the home page, this immediately showed just how unique and fun this event is!
Being a popular race with a limited number of spaces an effective process was required to manage entries. We therefore built a sign up process collecting all of the required information and taking a payment with Stripe. As a charity event those taking part are required to raise money for charity, integrating the JustGiving API enabled us to automatically create fundraising pages for competitors.
Since launching the website the number of entries received has seen a sharp increase and the admin time required to process entries has significantly decreased too.