The Maldon Mud Race is one of the most unusual events in the UK, attracting world wide media attention each year.
Being so unusual, the Maldon Mud Race attracts coverage at local, national and global levels, so needed a website that would be capable of performing without getting stuck in the mud.
Completing a paper application form was necessary to enter the race, therefore it was vital for the new website to be capable of allowing people to enter online quickly and easily.
To emphasise the quirkiness of the event, an eye catching and engaging design was especially important for this website. We utilised a video of the race taken by a recent competitor on the home page, immediately showing how unique and fun this event is!
Being a popular race with a limited number of spaces, an effective process was required to manage entries. Therefore, we built a sign up process collecting all required information and taking payment with Stripe. As a charity event, those taking part are required to raise money, so integrating the JustGiving API enabled us to automatically create fundraising pages for competitors.
Since launching the website, the number of entries received has seen a sharp increase whilst admin time required to process entries has significantly decreased.